Give Care Back was created to support the health and well-being of Gen X and Boomer women — caregivers who have spent decades putting everyone else first. Through the Healthy Women Rock program and community partnerships, this initiative helps women rebuild the strength, energy, and confidence to thrive in their next chapter.
This is an 8-week pilot launching in June 2026, serving up to 50 enrolled participants with access to virtual coaching, live-streamed sessions, in-studio training, and a community built around restoration and renewal.
Why This Initiative Matters
An Entire Generation Has Given Everything.
Caregiving is often spoken about in terms of responsibility. Far less is said about what it quietly requires — and what it takes away.
My understanding of this began long before I became a caregiver myself. My mother was a chronic asthmatic who struggled daily just to breathe. She carried the weight of providing for our family while silently managing her health, rarely prioritizing her own well-being. She passed away suddenly from a heart attack at just 42 years old.
"Looking back, I often wonder what might have been different if there had been more support for women like my mother."
A moment of joy — picking fruit together, full of life and laughter.
Years later, I found myself living a different version of the same story. In 2016, my beloved husband was diagnosed with bladder cancer. I was by his side through every appointment, every treatment, every setback. I slept in a chair beside him during hospitalizations. When he returned home, I became his primary caregiver — managing his care, supporting his recovery, and holding hope through every phase of the journey.
Despite everything we did, the disease progressed. I continued caring for him at home, alongside visiting nurses, until he passed in the fall of 2018. I held my hand over his heart as he took his last breath — and in that moment, my heart stopped too.
It was a privilege to care for him. And at the same time, it was one of the most physically, emotionally, and mentally demanding experiences of my life.
"Caregiving often requires women to give everything — their energy, their identity, their well-being — without ever being given the space to restore themselves."
50M+
Adults in the U.S. serve as unpaid family caregivers — the majority of them women
Gen X & Boomers
Our target population: women 45 and older who have spent decades caring for children, aging parents, and spouses — often all at once
Give Care Back was created to change that.
Who We Serve
Women Who Have Carried It All
This pilot is designed for Gen X and Boomer women — ages 45 and above — who have spent the better part of their adult lives as the family anchor. They are the "Sandwich Generation": simultaneously raising children, supporting aging parents, managing careers, and carrying the emotional labor of entire households.
25–50
Enrollment Goal
Pilot target for women fully enrolled in the 8-week coaching and transformation experience — online and in-studio
100
Live Virtual Capacity
Up to 100 participants per live-streamed coaching and training session
30
In-Studio Participants
Intimate in-studio cohort at Fit to Be Fab Studio, Scotch Plains, NJ, with full live stream access
Delivery: The 8-week curriculum delivers fitness, nutrition, and personal growth training led by our coaching team. Saturday live sessions expand the experience with subject matter experts in medicine, brain health, bone health, meditation, massage therapy, senior care and assisted living guidance, and financial planning — curated to address the full spectrum of caregiver restoration. Reach is further extended through partnerships with aligned creators and communities serving Gen X and Boomer women.
Healthy Women Rock
The 8-Week Transformation Experience
Healthy Women Rock is a holistic transformation experience that delivers a full-spectrum reset — mind, body, and lifestyle — combining science-based fitness, holistic coaching, and real-world support. Over eight weeks, participants are guided through a progressive journey designed to restore their well-being while rebuilding strength, clarity, and confidence from the inside out.
Phase 01
Reset
Participants step out of chronic stress and into intentional restoration through guided meditation, breathwork, and daily reset practices that support emotional regulation and mental clarity.
Outcome: A calmer mind, improved focus, and renewed internal stability.
Phase 02
Receive
Caregivers are given permission — and support — to receive care for themselves through a curated self-care experience, guided reflection, and tools for releasing the guilt of self-prioritization.
Outcome: Restored energy, emotional replenishment, and a shift in self-worth.
Phase 03
Rebuild
With a restored foundation, participants rebuild physical and metabolic strength through science-based fitness training, nutrition guidance, and structured support for endurance and mobility.
Outcome: Increased strength, improved energy, and a more resilient body.
Phase 04
Reclaim
Participants reconnect with who they are beyond caregiving roles through identity coaching, exploration of personal desires and purpose, and action steps toward their next chapter.
Outcome: Renewed confidence, clarity of direction, and reconnection to self.
"By the end of the eight weeks, participants don't just feel better — they experience a measurable shift in how they think, move, and show up for themselves."
Initiative Leadership
The Leaders Behind the Program
Madeline McCray
Actress, Creative Mindset Coach & Creator, Personal Evolution Method
Madeline is a 71-year-old actress, author, and holistic mindset coach who helps Gen X and Boomer women design and step into their next chapter with clarity, courage, and confidence. A caregiver herself — having lost both her mother and her husband — she brings lived experience, theatrical wisdom, and the Personal Evolution Method to every program she leads. She is co-director of McCray Fitness & Coaching alongside her son Terahshea.
Owner, Fit to Be Fab Studio · Medical Exercise Specialist · Performance Nutrition Specialist
Terahshea is a Medical Exercise Specialist, Holistic Lifestyle Coach, and owner of Fit to Be Fab Studio for Women in New York. With a background in Human Biology and decades of experience in holistic health and human performance, he designs science-based protocols tailored to each participant's physiology — specializing in women rebuilding strength, metabolism, and vitality in their 40s, 50s, and beyond.
Sponsors receive brand integration from late June through August across live sessions, social content, and participant communications — with lasting legacy recognition in the Give Care Back book, publishing November 2026.
June 9
Sponsor Commitment Deadline
All sponsorship commitments secured. This ensures full integration into program materials, marketing, and the launch experience.
June 16
Digital Assets Due
All brand assets — logos, content, and campaign materials — submitted for integration into program collateral and digital touchpoints.
June 23
Program Goes Live
Virtual coaching and live-streamed Saturday sessions begin. The 8-week Healthy Women Rock program launches with full sponsor visibility across all touchpoints.
June 30
Physical Product Samples Due
Level 3 Founding Partners deliver product samples for distribution to in-studio participants during Saturday live sessions.
August 24
Program Completion
The 8-week pilot concludes. Participant transformation stories, testimonials, and campaign impact data compiled for sponsor reporting.
November 2026
Give Care Back Book Publishes
Give Care Back: How Women Over 50 Reclaim Their Health, Strength, and Purpose — documenting the journey, the science, and the stories. Level 3 sponsors receive permanent acknowledgment.
Sponsor Commitment Deadline
To ensure full integration into all program materials and the launch experience, commitments must be secured by June 9, 2026. Digital assets are due June 16.
June 9
Commitment Due
Partnership Opportunities
Choose Your Level of Impact
"This is not an ad buy. This is brand integration into a movement."
We are seeking 16–20 aligned partners to underwrite the Give Care Back pilot. Three levels of partnership allow brands of different sizes and missions to participate meaningfully.
Wellness Advocate
Level 1
Digital Presence
$1,000
one-time investment
◆ Logo on program website
◆ Brand name on nutrition postcards downloaded by every participant
◆ Acknowledgment in campaign communications
Care Champion
Level 2
Physical & Social
$2,997
one-time investment
◆ Everything in Level 1
◆ Logo on in-studio poster, visible to every in-person participant and live stream viewer
◆ Product featured in behind-the-scenes social content
◆ Social media features and participant highlights
Founding Partner
Level 3
Content Integration
$9,497
one-time investment
◆ Everything in Levels 1 & 2
◆Category exclusivity — your industry category is closed to competing brands for the duration of the pilot
◆ "This session is brought to you by [Sponsor]" — live stream presenting sponsor
◆ 15-minute hosted conversation with your expert on air
◆ Logo on screen for the full duration of your segment
◆ Product samples distributed to in-studio participants
◆ 8 caregivers experience the full 8-week program
◆Permanent acknowledgment in Give Care Back: How Women Over 50 Reclaim Their Health, Strength, and Purpose
Level
Investment
Sponsors Needed
Total if Fully Subscribed
Level 1 — Wellness Advocate
$1,000
8
$8,000
Level 2 — Care Champion
$2,997
5–7
$14,985 – $20,979
Level 3 — Founding Partner
$9,497
3–5
$28,491 – $47,485
Total
—
16–20
$51,476 – $76,464
Give Care Back
How Women Over 50 Reclaim Their Health, Strength, and Purpose
Publishing November 2026
Level 3 Legacy Benefit
Your Brand, Immortalized
At the conclusion of the 8-week pilot, we will publish Give Care Back: How Women Over 50 Reclaim Their Health, Strength, and Purpose — a book documenting the journey, the science, the stories, and the results of this movement. The book publishes in November 2026.
Long after the program ends, your brand lives on in a permanent record of this transformation.
◆
Company name listed in the Acknowledgments section
◆
Mention in the book's dedicated "Partners" chapter
◆
Copies for your executive team and marketing library
What This Funding Supports
Where Your Investment Goes
Every dollar raised goes directly toward delivering a world-class experience for caregivers who have never been given permission to receive. Here is how the pilot is funded:
🎥
Production
$17,500
Live stream equipment, studio setup, broadcast-quality streaming infrastructure, photographer/videographer, and post-production editing
📱
Marketing & Promotion
$12,000
Targeted advertising, social media campaigns, email marketing, and creator partnerships — including creator fees, honorariums, co-promotion costs, and product seeding to aligned audiences
📓
Participant Journals
Included
Give Care Back journals for every enrolled participant — a tangible, daily companion throughout the 8-week transformation journey
📖
Book Development
$7,500
Writing, design, and initial printing of the Give Care Back book
👥
Staffing & Operations
$29,220
Program coordination, community management, technical support, and Saturday live studio sessions
Brand Visibility & Storytelling
Authentic Visibility Through Meaningful Association
Give Care Back offers something traditional advertising cannot: genuine emotional association with transformation. Sponsors are woven into the experience, not placed beside it.
Content & Storytelling
Real participant journeys, caregiver testimonials, and transformation moments — compelling content that builds brand trust far beyond a standard ad buy.
Summer 2026 Campaign
Your brand aligned with a powerful wellness movement reaching caregiving women ages 45–70+ during a high-engagement summer season.
10 Weeks of Exposure
Active brand integration from late June through August — across live Saturday sessions, social content, and participant communications throughout the full program run.
Measurable Impact
Human Impact & Brand Value
Sponsors will receive clear insight into the outcomes of their investment — both for the women served and for your brand.
Participant Outcomes
Engagement and completion rates, self-reported improvements in energy, stress, and well-being across the 8-week journey
Testimonials & Stories
Qualitative feedback and participant transformation stories, sharable across your own brand platforms
Campaign Reach
Social media reach, live stream viewership, and content performance metrics across the full pilot period
Scalable Future
Pilot sponsors are positioned for ongoing partnership as the initiative expands to serve broader caregiver communities — including men and veterans
Ready to Partner
Together, We Give Care Back
We are currently seeking a select group of mission-aligned partners to support the launch of this initiative. Sponsor commitments must be secured by June 9, 2026.
Because those who give care deserve to receive it, too.
